Share card or header photo

Promoting & Sharing

When you share your fundraiser, an image appears with your link. On Spendenaktion you choose which image that is: a share card or just your header photo.

The share card (Card with progress)

The share card is an image we create for you automatically. It shows:

  • your header photo;
  • the title of your fundraiser and who is organising it;
  • how much has been raised so far and how close you are to your goal;
  • the button 'Help out! Donate now'.

This way everyone can see at a glance what your fundraiser is about and how far along you are. That makes people more curious than a photo alone. That is why the share card is selected by default.

Only the photo

Would you rather show only your own photo, for example because it already says a lot? Then choose 'Only the photo'. Only your header photo will then appear with your link.

Where do you choose this?

  1. Click on 'Share' on your fundraiser page.
  2. Choose how you want to share, for example WhatsApp or Facebook.
  3. At the top you will see 'Image with your link', with two examples side by side.
  4. Click on 'Card with progress' or 'Only the photo'. Use the magnifying glass to view the image larger.
  5. Then share as usual.

You have this choice with WhatsApp, Facebook, Messenger, Telegram, X, LinkedIn and Nextdoor.

And with Instagram and TikTok?

On Instagram and TikTok you don't post a link with a preview, but an image. For these we create a separate image in the right format: portrait for an Instagram Story and TikTok, and slightly less tall (4:5) for an Instagram post. These also show your photo, title, organiser and the progress of your fundraiser. Read more in the articles about Instagram and TikTok.

Good to know

  • The share card shows the progress at the moment you share. Some apps keep an earlier image for a while. Do you see an old image or an old amount? Read in the article about Facebook or LinkedIn how to refresh it.
  • Don't have a header photo yet? Then we use a default Spendenaktion image. Better to add your own photo: it brings in more donations.

More about Promoting & Sharing

Is your question not listed? Our team is happy to help you by chat or e-mail.